Prohibition Holdings Ltd (parent company of Prohibition Partners) today announces its 100% acquisition of Business of Cannabis to form the industry’s new leader in media and data as well as the largest B2B audience in cannabis.
Business of Cannabis, founded in 2017, is a premium media platform that has become one of the definitive news, analysis and data sources for the North American cannabis industry. It is now part of a global portfolio of data, technology and media brands that includes Prohibition Partners, Cannabis Europa, Atalis and BusinessCann. The acquisition will supercharge Business of Cannabis’s ability to offer premium content, experiences and analysis to its North American audience. Business of Cannabis will retain its name and Co-Founder Jay Rosenthal will remain on as Managing Director while also taking on the role of VP, North America for Prohibition Partners.
Stephen Murphy, Co-Founder and CEO of Prohibition Partners, said: “We have long admired the commitment and innovation Blaine, Jay and the team have applied to expertly covering this emerging industry. So we are naturally delighted to be adding Business of Cannabis to our portfolio and in doing so we look forward to providing the North American industry with greater access to best in class data, analysis and events.”
Both the Business of Cannabis and Prohibition Partners teams are presently working on the first cannabis conference in New York since legalisation. ‘Business of Cannabis: New York’ has been designed for industry leaders and will take place at the iconic Rainbow Room in Rockefeller Center on September 29, 2021.
“From our homebase in Toronto, our vision has always been to highlight the companies, brands, people and trends driving the cannabis sector,” said Jay Rosenthal. “By joining Prohibition Partners, we are now uniquely positioned to thrive in new and emerging markets across all of North America, especially markets like New York, Florida and the Midwest.”
Prohibition Partners is renowned for its leadership in emerging markets – including Europe, Asia and LATAM – and following this acquisition, now offers the only true global solution for the cannabis industry while also boasting its largest B2B global audience.
Business of Cannabis will continue its North American expansion over the coming year with Co-Founder Blaine Pearson staying on as an advisor to the company.
About Prohibition Partners
Prohibition Partners unlocks the potential of cannabis through data, analysis and intelligence – providing strategic solutions and consultancy services to an international client base of investors, operators, blue chips and government bodies. It is part of a wider portfolio of B2B brands including Cannabis Europa, Business of Cannabis, BusinessCann and Atalis.
About Business of Cannabis
Launched in 2017 and headquartered in Toronto, Canada – Business of Cannabis is an award-winning, authoritative source for news and analysis of the cannabis industry. Across live and digital channels – Business of Cannabis highlights the companies, brands, people and trends driving the global cannabis industry.
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