About Us

Prohibition Partners was founded in 2017 with a mission to open up the international cannabis industry through reliable data and intelligence.

Within two years, we have become the world’s leading provider of market insights and strategic consultancy for this emerging frontier.

We firmly believe that data, insights and education will unlock the societal and commercial potential of cannabis.

Our research and content teams routinely share the latest legislative developments and key trends in the industry - information that is regularly cited by political leaders, investment banks and Fortune 500 companies.

Our consultancy team works with investors, operators and regulators to identify and execute opportunities across multiple jurisdictions. We advise our private clients on licensing, regulatory and business opportunities.


Stephen Murphy

Managing Director & Co-Founder

As a cannabis specialist focused on developing the legal European cannabis industry, Stephen is a co-founder of ECH, Europe's cannabis investment group, and Cannabis Europa, Europe’s premier medical cannabis conference. With a background in technology, digital media and corporate finance, Stephen works with investors, entrepreneurs and regulators to identify, qualify and maximise the opportunities in this emerging frontier.

Eoin Keenan

Head of Content

Eoin Keenan is a cannabis expert and communications consultant. Eoin works across Cannabis Europa, Europe’s premier medical cannabis event, ECH, Europe’s cannabis investment group, and Prohibition Partners, delivering high-quality content, creative and communications strategies to help grow the brands and businesses. With a background in branding, insights and intelligence, business development and technology, Eoin co-founded and ran his own digital technology company before a successful exit in 2015.

Alexandra Curley

Head of Insights

Alexandra is Prohibition Partners´ Head of Insights, bringing almost 20 years’ experience of insight-driven data analysis for blue-chip clients. With a background in market research, Alexandra has worked for some of the largest research houses (Euromonitor and Mintel) and also as a consultant to clients across varied industries (e.g. advertising, mobile phone, town planning, and emerging currencies). She is skilled in qualitative and quantitative analysis and draws from a range of research techniques, including big data and social listening.

Barbara Pastori

Head of Consultancy

Barbara is a consultant with a multidisciplinary background ranging from social to technical sciences. Prior to joining Prohibition Partners, Barbara held various consulting positions, from energy to process re-engineering, with a focus on regulated market analysis and investment strategy. She is fluent in English, Spanish, Italian and French and holds a BA in Political Science and International Relations from LLUIS Guido Carli University and an MSc (Econ) from Aberdeen University.

Arnau Valdovinos


Arnau is an analyst and consultant with a background in market research. He holds a degree in political science from the Autonomous University of Barcelona as well as a master’s in public opinion from the University of Valencia. Arnau is fluent in Catalan, Spanish, English and French.

Madalina Farcas

Digital Marketing Manager

Madalina is the digital marketing manager for Prohibition Partners. With eight years’ experience in marketing, Madalina is a creative thinker who is data-driven. After graduating with a double degree in business management and photography, she focused on digital marketing, working across multiple industries.

William Sloane

Sponsorship Manager

Will is an experienced digital and social media marketer, having worked in a variety of industries from nursing homes to bodyguards. He studied Video Production at The University of York before joining a digital marketing start-up as a graduate.

Katrin Magnussen


Katrin Magnussen has a BA (Hons) Journalism from Goldsmiths’ University of London, and editorial roles include founding editor at the Stephen Lawrence Trust’s SLIK magazine, assistant editor at Modern Times Review and features editor at The Bugle. Katrin has more than 15 years’ experience as an analyst working for Mintel International, Euromonitor International and Carma International.

Claire Birks

News Analyst

Claire has 16 years' experience in market intelligence and editorial work and has worked extensively with the market leaders in the research industry. Through her own consultancy she has broadened her experience in the world of PR and editorial content and has worked closely with glossy magazines such as Elle and Homes & Gardens. Claire was also a regular features writer at Grand Designs.

George Brown

Digital Marketing Manager

George has worked in marketing and advertising for six years, having previously graduated from De Montfort University with a degree in English & Journalism. With a strong focus on content production, event management and digital marketing, George supports the creation of Prohibition Partners’ industry-leading reports while delivering key insights, data and market updates across the business's digital channels.