THE IMPACT SERIES: DISRUPTING DRINKS
Cannabis is becoming the most disruptive force in the trillion-dollar global beverages market in decades, impacting non-alcoholic and alcoholic sectors. Disrupting Drinks is the first in our series of in-depth consumer research reports, offering a comprehensive deep dive into the emerging cannabis drinks market, supporting businesses, investors and regulators in one of the most exciting sectors in the industry.
Our unique consumer research polls over 26,000 adults across nine country markets in three continents (North America, Europe and Asia) on their usage, purchase and attitudes towards cannabinoid-based products. The report aims to help you to understand the key consumer profiles, market trends and commercial opportunities in one of the fastest-growing segments in the global cannabis market.