As the legal European cannabis industry is at a nascent stage in its development, there is considerable opportunity for companies to establish their positions on the continent by filling niches in the market. Some pro-gressive steps forward in the path to full legalisation were made in 2019, for example the announcement that the UK will undergo a trial which will supply around 20,000 patients, and Luxembourg’s plans to legalise recreational cannabis in the coming years. Generally speaking, regulators and lawmakers are taking a more cautious approach to le-galisation than some of their counterparts in North America and reform is being hindered by the slow pace of regulators which are holding back the industry. Patients continue to lose out on access to the medication they need and uncertainty continues among consumers about the legality and quality of CBD products that are available owing to a lack of adequate regulations.

In 2020 we can expect progress with improved patient access to cannabis medications
and for companies to continue to look for footholds in key countries, for example
Germany and the UK. This report takes an in-depth look at the countries and companies that are leading the way in the nascent legal European cannabis space. In this report, Prohibition Partners provides you, the reader, with an in-depth analysis of what makes for successful cannabis policy. We analyse the companies at the cutting edge of the European cannabis space and what powers their success – be it integration or diversification – and look to the future to predict trends that will impact on the region going forwards.

In this, The European Cannabis Report: 5th Edition, we have used a new model to generate our market sizes. Taking into account the underperformance of the market
leaders, the slow pace of the regulators and the high level of speculation that surrounds
this market, we are now focusing on the short term and employing a bottom-up approach. This model is focussed on the current reality of the market and presents a more grounded and conservative view in order to promote and reflect realistic business investment.

• Opportunity Abounds
• Expect the Domino Effect
• The Legal Lag

• Total Market Value
• Medicinal
• Recreational

• Small Nations
• Cultivation and Supply
• Pilot Schemes