The New Normal Report
The New Normal Report
We live in a state of constant unrest — stuck in an endless cycle of fake news and legislative change. Society has never seemed more divided about the fundamentals for a sustainable future, yet we remain cautiously optimistic. As a result, we’re seeing a more mindful consumer emerge. Driven by mood, they’re making more conscious decisions, looking for alternatives to their fast-paced lifestyles and connecting with brands that are embracing cannabis and disrupting mainstream industries.
In this report, we lay out the drivers that have paved the way for a new form of cannabis consumer as well as the brands and businesses that are embracing this change.
- New Allies
- New Inputs
- New Ideals
- New Rules
- How Does it Work?
- Am I Going to Get High?
- Is it Good For Me?
- Is It Legal?
- Beauty
- Wellness
- Lifestyle
- Food
- Drink
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