Skip to content Skip to footer

Fire & Flower US/B Cubed Cannabis Announced as Sponsor of Business of Cannabis: New York

Fire & Flower US/B Cubed Cannabis Announced as Sponsor of Business of Cannabis: New York
Share this story

Prohibition Partners and Business of Cannabis are pleased to announce Fire & Flower US/B Cubed Cannabis as sponsors of the inaugural Business of Cannabis: New York event on September 29, taking place at the iconic Rainbow Room, Rockefeller Center.

Fire & Flower is a leading, purpose-built and independent adult-use cannabis retailer focused on the Canadian market and international expansion opportunities. As the exclusive licensor of the Fire & Flower brand in the US, Fire & Flower US has opened an initial store in California and is expanding its footprint via a partnership with B Cubed, a social equity venture with the exclusive right to develop the Fire & Flower brand in the New York tri-state market.

“As a woman-owned business, we take seriously our responsibility to expand access to cannabis while empowering women, minorities and veterans,” said Korin Neff, Founder and CEO of B Cubed. “We are fortunate to have found a partner in Fire & Flower US who is supportive of this very important mission due to our shared values.”

“As we have seen in Canada, Fire & Flower is providing consumers with compelling, education-based cannabis-buying experiences,” said Jay Rosenthal, Managing Director of Business of Cannabis. “Because New York will be among the largest cannabis markets in the world, we are excited to have Fire & Flower US and B Cubed on board for our event.”

Korin Neff of B Cubed will join speakers such as Senator Liz Krueger, William Healy of Silver Spike Capital and Pablo Zuanic of Cantor Fitzgerald; plus many more industry leaders and experts. You can see the full list of speakers here.

Help shape the future of cannabis in New York on September 29.

BOOK TICKETS HERE

Recent posts
October 18, 2025
CBD Market Overview: Europe 2025
October 17, 2025
Malta: Adult-Use Cannabis Market Overview 2025
October 16, 2025
Switzerland: Adult-Use Cannabis Market Overview 2025
October 15, 2025
Luxembourg: Adult-Use Cannabis Market Overview 2025

Catch up on our newest articles that you might have missed

arnaud-steckle-34RmaD-jVbY-unsplash
October 18, 2025
CBD Market Overview: Europe 2025
The European CBD market continues to operate under a fragmented and inconsistent regulatory landscape, with tolerance levels varying significantly by...
michail-tsapas-KQyXCoy_8p0-unsplash
October 17, 2025
Malta: Adult-Use Cannabis Market Overview 2025
Market Overview Malta progressed from decriminalisation in 2015 (≤3.5 g; €50–€100 fines) to full legalisation in December 2021, becoming the...
patrick-robert-doyle-eb8dmXNOGP4-unsplash
October 16, 2025
Switzerland: Adult-Use Cannabis Market Overview 2025
Market Overview Switzerland began its first adult-use pilot sales in 2023 and now operates seven active projects, allowing enrolled participants...
cedric-letsch-FPdyoYNdvaM-unsplash (1)
October 15, 2025
Luxembourg: Adult-Use Cannabis Market Overview 2025
Market Overview Luxembourg became the first European Union member state to formally legalise adult-use cannabis when it passed its initial...

Market Briefing Request

Please complete your details and a representative will be in contact

In Depth Analysis Session Request

Please complete your details and a representative will be in contact

Data Access Request

Please complete your details and a representative will be in contact