Reports

Prohibition Partners provides reliable and credible data on commercial opportunities, market sizes and the regulatory environment in key cannabis markets.

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CBD: The Consumer Report

CBD has become one of the biggest disruptors of mainstream industries over the last decade, impacting sectors from pharma to food and wellness to cosmetics. Already a multibillion dollar opportunity globally, the market is expanding at an unprecedented rate but many small-scale operators, multinational FMCGs and investors are struggling to understand the attitudes and spending that will dictate the future of this rapidly burgeoning market.

In order to examine this rapidly-moving market, our industry-leading consultants and analysts provide unparalleled proprietary consumer data from over 15,000 adults across seven key markets to help you to understand the current and future profile of the CBD consumer. We utilise our vast global network and experience to unpack the regulatory landscape across key markets, analyse the key trends which are changing the face of the market and examine the brands and businesses that are set to disrupt the industry.

For as little as £450, we provide 160 pages of market research, competitor analysis and consumer data that will ensure you future-proof your business and maximise growth in this rapidly volatile market.

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CBD: The Consumer Report examines:

  • At 52%, the majority of consumers are using CBD to help with sleep and relaxation while 51% of consumers are using CBD to manage health & wellness and to treat various health conditions.
  • Nearly 30% of users in mature markets such as the US and Canada expect to increase their usage of CBD during the global pandemic, primarily to deal with stress, anxiety and to manage wellness.
  • The OTC CBD market is expected to be worth US$5.8 billion in 2020 with the potential to grow by 16% over the review period to US$6.79 billion.

The Consumer

Use our consumer insights, detailed analysis and market intelligence to help inform strategies for your CBD business. Use reliable expert data to help you to deliver effective marketing and product strategies across your business.

The Competitors

Who is at the forefront of the market, who is driving change and disruption in the CBD sector? Our consumer data allows you to evaluate the competition so you become a market expert.

The Market

Our five-year forecasts present the latest market sizes and analyse consumer buying behaviour, spending and patterns to determine growth projections. Utilise our industry-leading data and projections to help secure investment, attract business partners and drive growth.

The Innovations

Stay ahead of the competition. Understand how the technology in the CBD space is changing the market. Discover how new formats are coming to market and how they’re adapting to consumers needs and requirements.

The Opportunities

Our consultants and analysts identify the most exciting opportunities within the CBD market. Where are the emerging opportunities and geographic and how can your business take advantage?

The Trends

Keep up to date with the newest and most exciting trends which are emerging in the CBD market. Our trends analysis helps you to understand how and why the market is shifting.

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THE IMPACT SERIES: DISRUPTING FOOD

Cannabis is becoming the most disruptive force in the global food market for decades, impacting everything from confectionery to fine-dining. Multinational FMCG firms and a new demographic of cannabis consumer are entering the market as countries from every corner of the globe loosen regulations.

The global cannabis and CBD food market is set to be worth $6.6 billion by 2024. However, as the market opens up businesses are faced with a lack of consumer data, market intelligence and regulatory clarity. THE IMPACT SERIES: Disrupting Food analyses exclusive consumer data from over 15,000 adults across seven international markets and breaks down rapidly shifting regulations, helping businesses, brands and investors to understand the the future of the market.

Find out how and why consumers are buying, what regulations are defining the market and how the major industry leaders are approaching the industry over 150+ pages of data, intelligence and insight from experts in the field.

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THE IMPACT SERIES: DISRUPTING FOOD examines:

  • Exclusive proprietary research and consumer polling across 15,000 respondents.
  • Financial market forecasting and industry growth expectations from 2020 to 2024.
  • Explore the brands driving change, innovation and market disruption.

The Consumer

See detailed analysis and breakdowns of consumers, what makes them use and purchase cannabis & CBD food products? Tailor your product offering and marketing to achieve the most impact.

The Competitors

Find out who are the leaders in the market and who to watch out for. Use data and intelligence to find out who your competitors are and the challenges they may be facing.

The Market

Our five-year forecasts will help inform your strategy for investment in the cannabis edibles market. Harness data and intelligence to understand what is driving growth in the market.

The Innovations

Discover new food products launching in the cannabis & CBD space, and understand the motivations and trends which are pushing the market forwards and answering consumers demands.

The Opportunities

Zoom in on the key opportunities for your business or brand and strategise on how you can nurture them. Use our data and intelligence to connect with consumers and markets.

The Trends

Identify the latest trends developing in the cannabis edibles market. Our trends analysis will deepen your understanding of the ways in which culture, legislation and key developments influence consumer behaviour and consumption.

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THE IMPACT SERIES: DISRUPTING DRINKS

Cannabis is becoming the most disruptive force in the trillion-dollar global beverages market in decades, impacting non-alcoholic and alcoholic sectors. Disrupting Drinks is the first in our series of in-depth consumer research reports, offering a comprehensive deep dive into the emerging cannabis drinks market, supporting businesses, investors and regulators in one of the most exciting sectors in the industry.

Our unique consumer research polls over 26,000 adults across nine country markets in three continents (North America, Europe and Asia) on their usage, purchase and attitudes towards cannabinoid-based products. The report aims to help you to understand the key consumer profiles, market trends and commercial opportunities in one of the fastest-growing segments in the global cannabis market.

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THE IMPACT SERIES: DISRUPTING DRINKS examines:

  • Consumer research across 15,000 respondents.
  • Profiling of 9,000 potential users.
  • Market value forecasts and growth from 2020 to 2024.
  • Deep dives into key brands, innovators and market entrants.

The Consumer

Know your consumer and your potential consumers. Who are they and what are their motivations for use and purchase? Tailor your product offering, marketing and messaging for maximum effect.

The Competitors

Get the low down on the key players in the market and the ones to watch. Learn about niche innovation that has the opportunity to go mainstream. Identify your competitors, and potential partners.

The Market

Plan your strategy based on our 5 year forecasts. Understand what is driving market value and growth and which geographies offer you the greatest opportunities.

The Innovations

Learn about new product launches for a deeper understanding of trends that are driving the market and tapping into consumer requirements.

The Opportunities

Identify new opportunities for your business or brand. From the most receptive consumer profile, to the most welcoming geography, our report will ensure your strategy is well-informed.

The Trends

Take a look at consumer trends shaping the development of the market. Our trends analysis helps you to understand how culture, recent events and legislation influence consumer demand and consumption.

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The Oceania Cannabis Report: Second Edition

The Oceania Cannabis Report: Second Edition is the most extensive review of the cannabis industry in Australia, New Zealand and surrounding islands. The report provides detailed market value forecasts and offers in-depth analysis of the countries and companies that are operating at the cutting edge of the industry.

The Oceania Cannabis Report: Second Edition examines:

• The most recent market size estimates for the next five years
• Deep dives into the most transformative and innovative cannabis companies
• Regulations, trends and commercial opportunities that will shape the market

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PSYCH: The Psychedelics as Medicine Report

Medical psychedelics are rapidly disrupting the way we view modern healthcare. Once the darling of the medical community, medical psychedelics are experiencing a renaissance, pushing forward the frontiers of healthcare innovation. PSYCH: The Psychedelics as Medicine Report presents unparalleled insights and intelligence into this emerging movement, helping to guide investors, operators and regulators through this transient phase. Download your free copy now.

PSYCH: The Psychedelics as Medicine Report examines:

• The early-stage development of the psychedelics industry
• Deep dives into the most transformative compounds and companies
• Regulations, trends and commercial opportunities that will shape the market

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The European Cannabis Report 5th Edition

The landscape of the European cannabis industry is shifting as quickly as the legislation that underpins it. The European Cannabis Report: 5th Edition, revisits the landscape of cannabis in Europe, providing insights into the latest developments across the continent, and delivering intelligence across key markets such as France, Portugal, Germany, Italy, Spain and the UK. The report helps unpack complex legislation and key data for international policymakers and industry-leading operators.

The European Cannabis Report 5th Edition examines:

• Comprehensive analysis of European cannabis legislation
• Proprietary market forecasts for key cannabis markets
• An overview of commercial opportunities across multiple industry sectors

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The Impact Series: Disrupting Beauty

Prohibition Partners is proud to present Disrupting Beauty, the first report in our 'Impact Series’ showcasing how cannabis is permeating the mainstream. Disrupting Beauty documents how cannabis is disrupting the traditional beauty market and the supply chain as demand skyrockets for cannabis beauty products.

The Impact Series: Disrupting Beauty examines:

• The brands and businesses driving the cannabis beauty market

• Market forecasts for the cannabis beauty industry

• Key regulations and legislation dictating the sector

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The UK Cannabis Report

The UK Cannabis Report delivers a comprehensive and complete analysis of the UK cannabis sector, providing expert commentary on the newly published NICE Guidelines and breakdowns of the latest developments across the sector. The report features the latest data from a market which is expected to be worth US$4.3 billion by 2024. Download the full report to access industry-leading research and expert opinions covering healthcare, commercial activity and investment trends in the UK market.

The UK Cannabis Report examines:

• Analysis of the recently published NICE guidelines
• Market forecasts contextualising the UK within the global cannabis market
• Commercial advice for industry experts, investors and influencers

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The New Normal Report

Prohibition Partners is proud to present The New Normal Report, in collaboration with Protein Agency. The report documents the rise of CBD and the permeation of cannabis into the mainstream, exploring the brands and businesses that are driving growth across beauty, sport, lifestyle and food and drink sectors. The report takes a deep-dive into consumer trends and examines how brands can connect with the emerging cannabis consumer. Download for free now.

The New Normal Report examines:

• Data on the international CBD market
• Analysis of consumer behaviour and future trends
• Advice for brands looking to engage with cannabis consumers

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The Global Cannabis Report

The landscape of the global cannabis industry is shifting as quickly as the legislation that underpins it. The Prohibition Partners' The Global Cannabis Report, an industry first of its kind, analyses the key developments across the global cannabis sector and provides proprietary market forecasts across the continental markets: Africa, Asia, Europe, Latin America, North America and Oceania. The report predicts that the international cannabis market could be worth up to US$103.9 billion by 2024, and outlines key commercial opportunities for international operators and investors.

The Global Cannabis Report examines:

• Comprehensive analysis of international cannabis legislation
• Proprietary market forecasts for key cannabis markets
• An overview of commercial opportunities across multiple industry sectors

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The Poland Cannabis White Paper

Poland is expected to play a central role in the European cannabis market in the coming years, after becoming the 12th country to legalise medicinal cannabis on the continent in 2017. With the Polish market expected to be worth at least €2 billion by 2028, key opportunities will be available to investors, entrepreneurs and influencers in the near future.

The Poland Cannabis White Paper examines:

• Commercial and business opportunities in the region
• Changing legislation and new regulatory guidelines
• Emerging trends, market forecasts, consumption data and industry insights

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The Germany Cannabis Report

The Germany Cannabis Report is the first and only free-to-access report to focus on the biggest economy in Europe and its burgeoning cannabis market. Having legalised medical cannabis in 2017 and achieved a market value of over €73 million in 2018, Germany is set to play a central role in the European market in the coming years, which is estimated to be worth over €123 billion by 2028.

The Germany Cannabis Report examines:

• Commercial and business opportunities
• Changing legislation and new regulatory guidelines
• Emerging trends, market forecasts, consumption data and industry insights

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The North American Cannabis Report

The North American Cannabis Report is the first and only free-to-access report on the cannabis industry in the United States and Canada, a market worth a potential $47.3 billion by 2024. Although the US is currently the most profitable cannabis industry in the world, the lack of legislative clarity at the federal level is disrupting the industry. Canada has taken a leadership position at the international level, having legalised recreational cannabis in October 2018. The market is set to grow at an unprecedented rate over the next five years, as legislation shifts in favour of liberalisation and consumer industries begin to move in on the cannabis space.

The North American Cannabis Report examines:

• Commercial and business opportunities at both state and federal level
• Changing legislation and new regulatory guidelines across the region
• Emerging trends, market forecasts, consumption data and industry insights

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The European Cannabis Report™ 4th Edition

Home to more than 740 million people, a population more than double that of the United States and Canada combined, Europe is set to become the world’s largest legal cannabis market over the next five years. In the last 12 months alone, the European cannabis industry has grown more than in the last six years. Six countries have announced new legislation and over €500million has been invested in European cannabis businesses and as our exclusive research shows, Europe’s cannabis market is estimated to be worth up to €123 billion by 2028.

The European Cannabis Report™ 4th Edition examines:

Commercial and business opportunities in 33 European markets
Changing legislation and new regulatory guidelines across the region
• Emerging trends, market forecasts and industry insights

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The Asian Cannabis Report™

Asia, the world’s most populous continent, has a relatively low prevalence of cannabis use at just 2% annually. However, this is the equivalent to an estimated 85.5 million people, making Asia a key market in the long-term expansion plans of producers, investors and operators. As the historically conservative stance on cannabis begins to soften, the medical market alone could be worth as much as US$5.8 billion by 2024.

The Asian Cannabis Report™ examines:

• Commercial and business opportunities in 7 key Asian markets
• Legislation and recent regulatory changes across the region
• Emerging trends, market forecasts and industry insights

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The African Cannabis Report™

While cannabis remains illegal in most African countries, many nations are keen to embrace cultivation as a way to boost their economies. Cannabis is already widely grown and consumed across the continent with production currently standing at around 38,000 tonnes and consumption rates at 13.2%. While any path towards a legalised and regulated cannabis industry presents a number of significant challenges due to opaque laws and inconsistent enforcement, Africa’s climate, affordable land and low-cost labour offer enormous opportunities in a market that could exceed $US7.1 billion by 2023.

The African Cannabis Report™ examines:

• Commercial and business opportunities in 9 African markets
• Legislation and the latest regulatory guidelines across the region
• Emerging trends, market forecasts and industry insights

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Medical Cannabis in Europe – The GMP Standards Guide

Prohibition Partners is excited to announce the launch of 'Medical Cannabis in Europe - The GMP Standards Guide', in association with Orion GMP Solutions. As European legislators start to develop and implement national cannabis programmes using EU Good Manufacturing Practice guidelines, we examine how these requirements impact the cultivation, importation and distribution of medical cannabis within the EU.

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The Oceania Cannabis Report™

Australia legalised medical cannabis in October 2016. Two years later, they aim to become one of the global leaders in the legal cannabis industry establishing themselves as major players in the cultivation, manufacturing and distribution industries.

The Oceania Cannabis Report™ examines:

• Key opportunities and legislation in the Oceania region
• Market predictions for Australian and New Zealand cannabis markets
• Emerging companies and trends from the Oceania region

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The LATAM Cannabis Report™

The LATAM market is expected to grow rapidly over the next 10 years. The region is quickly introducing some of the most relaxed legislation on legal cannabis in the world, in a bid to become a global leader in medical cannabis cultivation.

The LATAM Cannabis Report™ examines:

• Market size and industry data across the LATAM cannabis industry
• Commercial opportunities, regulatory environments and healthcare analyses in 10 key cannabis markets
• Emerging trends and insights into the nascent LatAm cannabis industry

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The European Cannabis Report™

Regulatory changes, public support and evidence of cannabis’ therapeutic effects are driving growth in the European cannabis industry. The market itself has the potential to be worth €115 billion but the size of Europe’s opportunity is counterbalanced by the scale of complexity in navigating each country’s unique legal framework.

The European Cannabis Report™ examines:

• Investment growth across cannabis industry sectors
• Number of deals & total capital raised in the industry
• Emerging trends between equity and debt investments

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