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Europe
Latin America
North America
Oceania
Africa
Asia
Latin America
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Europe shows all the potential to be the largest cannabis market in the world, worth a potential €123bn. With a shift in political and public attitudes steadily favouring decriminalisation and regulation, Europe’s cannabis market has been building momentum over the last 12 months. Potential rewards are balanced by the scale of complexity in navigating each country’s unique legal framework.
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Population
743M
GDP(€)
16.6T
Total Healthcare Expenditure(€)
2.3T
Average black market price per gram(€)
8.33
Estimated current number of cannabis users
89M
Estimated total cannabis market by 2028(€)
123B
Estimated cannabis medical market by 2028(€)
58B
Estimated recreational cannabis market 2028(€)
65B
The legal cannabis market in Latin America is one of the fastest growing of its kind in the world. The value of the legal market is expected to be worth over $12 billion by 2028. Over ten countries in the region have legalised medical cannabis, and three have further decriminalised personal use.
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Population
650M
GDP (US$)
5.3T
Total healthcare expenditure (US$)
354B
Total pharmaceutical expenditure 2016 (US$)
117B
Estimated current number of cannabis users
35.1M
Estimated cannabis market by 2028 (US$)
12.7B
Estimated number of cannabis users by 2028
37.5M
Estimated medical cannabis market value 2028 (US$).
8.5B
Estimated recreational cannabis market value 2028 (US$).
4.2B
Australia legalised medical cannabis in October 2016. Three years later, local players are positioning to become major international players in the cultivation, manufacturing and distribution sectors. Elsewhere in the region, New Zealand is setting up for a referendum on legal cannabis by 2020 and Oceanic islands have begun to adopt progressive medical cannabis legislation.
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Population
40.9M
GDP (US$)
1.6T
Total current healthcare expenditure (US$)
104.5B
Total pharmaceutical expenditure 2016 (US$)
23.94B
Estimated current number of cannabis users
3.1M
Estimated total legal cannabis market by 2028 (US$)
8.7B
Estimated cannabis medical market value 2028 (US$)
2.5B
Estimated recreational medical market value 2028 (US$)
6.2B
Asia has some of the world’s strictest laws on cannabis use and cultivation, but several countries are considering steps to legalise medical cannabis. Policymakers in Thailand, Korea and the Philippines are currently studying the medical cannabis market and the region shows incredible long-term prospects because of rising levels of education and rapidly expanding middle income populations.
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Population
4.5B
GDP, 2018 (US$)
28.2T
Total current healthcare expenditure, 2014 (US$)
2.6T
Average black market price per gram
N/A
Estimated total number of cannabis users, 2018
85.5M
Estimated medical cannabis market value 2024 (US$).
>5.8B
Estimated recreational cannabis market value 2024 (US$).
>2.7B
Estimated total cannabis market value 2024 (US$).
>8.5B
While cannabis remains illegal in most African countries, many nations are keen to embrace cultivation as a way to boost their economies. Cannabis is already widely grown across the continent with production currently standing at around 38,000 tonnes. While any path towards a legalised and regulated cannabis industry presents a number of significant challenges Africa’s climate, affordable land and low-cost labour offer enormous opportunities in a market which could exceed $US7.1b by 2023.
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Population
1.2B
GDP (US$)
1.6T
Total healthcare expenditure (US$)
140B
Total pharmaceutical expenditure 2015 (US$)
21B
Average black market price per gram
4.41
Estimated total number of cannabis users
76M
Estimated medical cannabis market value 2023 (US$).
>0.8B
Estimated recreational cannabis market value 2023 (US$).
>6.3B
Estimated total cannabis market value 2023 (US$).
7.1B
The US legal cannabis market was worth over $10 billion in 2018 and will continue to grow at an accelerated rate over the next decade but short-term market value will be stifled by fragmented local legislation. To the north, Canada has become the clear global leader in the legal cannabis market after becoming the first G7 country to legalise recreational cannabis.
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Population
365M
GDP (US$)
21T
Total current healthcare expenditure (US$)
3.5T
Total current pharmaceutical expenditure 2016 (US$)
460B
Average black market price per gram
Coming soon
Estimated total number of cannabis users
Coming soon
Estimated medical cannabis market value 2028 (US$).
Coming soon
Estimated recreational cannabis market value 2028 (US$).
Prohibition Partners unlocks the potential of cannabis through data, analysis and intelligence. It provides advisory services and strategic solutions to an international client base of investors, operators, blue chips and government organisations.
Our consulting services offer businesses the tools to navigate and prosper in this industry. Our network of experts and key figures help us to fulfil clients’ needs, whilst building enduring and mutually beneficial relationships in the process.
We deliver unique insights to our clients, whilst driving sustainable business growth and progressive change to the benefit of industry, investors, regulators as well as patients and consumers.
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