Europe’s cannabis market is a green field environment for entrepreneurs and investors alike. Currently, the global charge is being led by North America. The size of the legal market in the U.S reached $7bn in 2016 and is predicted to grow to over $50bn within the next 10 years.
Europe’s recreational cannabis economy (although mostly illegal at this point) has an estimated value of €18bn. Taking is figure into consideration – and using the success of the current Canadian market as a pre-cursor – it’s not unreasonable to predict that a legal cannabis market in Europe would be one of the fastest-growing and most lucrative economies in the world.