Cited in boardrooms, legal proceedings & government briefings since 2017

The European Cannabis Report: 8th Edition, 2023 provides the latest information and analysis on the development of the cannabis markets across Europe.
Cited in boardrooms, legal proceedings & government briefings since 2017. Our figures are built to be defended — sourced, modelled and signed off by PP’s analysts.
Trusted by teams at
The European Cannabis Report: 8th Edition, 2023 provides the latest information and analysis on the development of the cannabis markets across Europe. It combines PP’s proprietary market sizing with regulatory analysis, giving investors and corporates a single, citable reference — delivered digitally, licensed for internal use, and backed by the analysts who built the numbers.
PDF + data
delivery format
2023
published
The European medical cannabis industry has seen steady growth over the past year and it is projected to reach over €550 million in sales by the end of this year. The UK is set to become the second-largest European market over this time, as has been long-predicted by analysts. The European CBD market remains complex, and in some aspects opaque, but increasingly the picture is becoming clearer. The normalisation of various channels of the industry is slowly moving forward, though the wait for novel food authorisations continues. The combined market size* of all CBD categories in 2023 is over €2 billion. Four European countries are in the process of developing regulatory models for an adult-use cannabis market; Germany, Czech Republic, Switzerland and the Netherlands. These early adopters are likely to set a precedent for other countries to follow, and may well form the blueprints for a European adult-use cannabis market.
Investors & analysts
Defensible sizing and forecasts to underwrite the thesis.
Corporate strategy & FMCG
Opportunity sizing and entry routes across key markets.