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CBD: The Consumer Report
CBD has become one of the biggest disruptors of mainstream industries over the last decade, impacting sectors from pharma to food and wellness to cosmetics. Already a multibillion dollar opportunity globally, the market is expanding at an unprecedented rate but many small-scale operators, multinational FMCGs and investors are struggling to understand the attitudes and spending that will dictate the future of this rapidly burgeoning market.
In order to examine this rapidly-moving market, our industry-leading consultants and analysts provide unparalleled proprietary consumer data from over 15,000 adults across seven key markets to help you to understand the current and future profile of the CBD consumer. We utilise our vast global network and experience to unpack the regulatory landscape across key markets, analyse the key trends which are changing the face of the market and examine the brands and businesses that are set to disrupt the industry.
For as little as £450, we provide 160 pages of market research, competitor analysis and consumer data that will ensure you future-proof your business and maximise growth in this rapidly volatile market.
CBD: The Consumer Report examines:
- At 52%, the majority of consumers are using CBD to help with sleep and relaxation while 51% of consumers are using CBD to manage health & wellness and to treat various health conditions.
- Nearly 30% of users in mature markets such as the US and Canada expect to increase their usage of CBD during the global pandemic, primarily to deal with stress, anxiety and to manage wellness.
- The OTC CBD market is expected to be worth US$5.8 billion in 2020 with the potential to grow by 16% over the review period to US$6.79 billion.
The Consumer
Use our consumer insights, detailed analysis and market intelligence to help inform strategies for your CBD business. Use reliable expert data to help you to deliver effective marketing and product strategies across your business.
The Competitors
Who is at the forefront of the market, who is driving change and disruption in the CBD sector? Our consumer data allows you to evaluate the competition so you become a market expert.
The Market
Our five-year forecasts present the latest market sizes and analyse consumer buying behaviour, spending and patterns to determine growth projections. Utilise our industry-leading data and projections to help secure investment, attract business partners and drive growth.
The Innovations
Stay ahead of the competition. Understand how the technology in the CBD space is changing the market. Discover how new formats are coming to market and how they’re adapting to consumers needs and requirements.
The Opportunities
Our consultants and analysts identify the most exciting opportunities within the CBD market. Where are the emerging opportunities and geographic and how can your business take advantage?
The Trends
Keep up to date with the newest and most exciting trends which are emerging in the CBD market. Our trends analysis helps you to understand how and why the market is shifting.
Introduction and Overview
- Scope
- Methodology
Executive Summary
- Growing Interest
- Regulatory Delay Hampering Prospects
- Financial Fluctuations
- Consumer Demand Holds Up During Pandemic
The CBD Consumer
- CBD In Context
- Length of Use
- Frequency of Use
- Preferred Formats
- Place of Purchase
- Motivations for Purchase
- Consumer Attitudes
Consumer Profile
- Outlook and Approach
- Health and Wellness
- Health Maintenance and Medication
- Demographic Profile
The Potential Consumer
- How to convert
- Reasons to Use
- Consumer Attitudes
- Geographical Spread
- Demographic Profile
Impact of COVID-19
- Purchase Intentions
- Market Fluctuations
Market Size and Segmentation
- Forecasts
- Segmentation
Market Trends
Health and Wellness
Conscientious Cannabinoids
Natural, Nutraceutical, Holistic and Ayurvedic
Sports and Fitness
Inflammation Relief
Spa Treatments
Hygiene
Beyond Health and Wellness
Innovation
- Beyond CBD
- Bioavailability
- Sublingual Consumption
- Vaporised Consumption
- Liposomal technology
- Nano Technology
- Delivery
- The Future
Legislation and Regulation
- Legislation
- The UN Vote on Rescheduling
- European Union
- US
- Canada
- UK
- Asia
- Africa
- Latin America
- Oceania
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