CBD The Consumer Report

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CBD: The Consumer Report

CBD has become one of the biggest disruptors of mainstream industries over the last decade, impacting sectors from pharma to food and wellness to cosmetics. Already a multibillion dollar opportunity globally, the market is expanding at an unprecedented rate but many small-scale operators, multinational FMCGs and investors are struggling to understand the attitudes and spending that will dictate the future of this rapidly burgeoning market.

In order to examine this rapidly-moving market, our industry-leading consultants and analysts provide unparalleled proprietary consumer data from over 15,000 adults across seven key markets to help you to understand the current and future profile of the CBD consumer. We utilise our vast global network and experience to unpack the regulatory landscape across key markets, analyse the key trends which are changing the face of the market and examine the brands and businesses that are set to disrupt the industry.

For as little as £450, we provide 160 pages of market research, competitor analysis and consumer data that will ensure you future-proof your business and maximise growth in this rapidly volatile market.

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The Consumer

Use our consumer insights, detailed analysis and market intelligence to help inform strategies for your CBD business. Use reliable expert data to help you to deliver effective marketing and product strategies across your business.

The Competitors

Who is at the forefront of the market, who is driving change and disruption in the CBD sector? Our consumer data allows you to evaluate the competition so you become a market expert.

The Market

Our five-year forecasts present the latest market sizes and analyse consumer buying behaviour, spending and patterns to determine growth projections. Utilise our industry-leading data and projections to help secure investment, attract business partners and drive growth.

The Innovations

Stay ahead of the competition. Understand how the technology in the CBD space is changing the market. Discover how new formats are coming to market and how they’re adapting to consumers needs and requirements.

The Opportunities

Our consultants and analysts identify the most exciting opportunities within the CBD market. Where are the emerging opportunities and geographic and how can your business take advantage?

The Trends

Keep up to date with the newest and most exciting trends which are emerging in the CBD market. Our trends analysis helps you to understand how and why the market is shifting.

Key Findings

At 52%, the majority of consumers are using CBD to help with sleep and relaxation while 51% of consumers are using CBD to manage health & wellness and to treat various health conditions.
Nearly 30% of users in mature markets such as the US and Canada expect to increase their usage of CBD during the global pandemic, primarily to deal with stress, anxiety and to manage wellness.
The OTC CBD market is expected to be worth US$5.8 billion in 2020 with the potential to grow by 16% over the review period to US$6.79 billion.

Introduction and Overview

Scope
Methodology

Executive Summary

Growing Interest
Regulatory Delay Hampering Prospects
Financial Fluctuations
Consumer Demand Holds Up During Pandemic

The CBD Consumer

CBD In Context
Length of Use
Frequency of Use
Preferred Formats
Place of Purchase
Motivations for Purchase
Consumer Attitudes

Consumer Profile

Outlook and Approach
Health and Wellness
Health Maintenance and Medication
Demographic Profile

The Potential Consumer

How to convert
Reasons to Use
Consumer Attitudes
Geographical Spread
Demographic Profile

Impact of COVID-19

Purchase Intentions
Market Fluctuations

Market Size and Segmentation

Forecasts
Segmentation

Market Trends

Health and Wellness

Conscientious Cannabinoids

Natural, Nutraceutical, Holistic and Ayurvedic

Sports and Fitness

Inflammation Relief

Spa Treatments

Hygiene

Beyond Health and Wellness

Innovation

Beyond CBD
Bioavailability
Sublingual Consumption
Vaporised Consumption
Liposomal technology
Nano Technology
Delivery
The Future

Legislation and Regulation

Legislation
The UN Vote on Rescheduling
European Union
US
Canada
UK
Asia
Africa
Latin America
Oceania

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Insights

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