The Canadian Cannabis Report

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Economic dynamics have shifted over the past five years from favouring producers to buyers, leading to a recent shortage of low-grade biomass. Market share trends are adjusting as early entrants see declines and new operators focus on high-velocity products, streamlining their offerings. Globally, the challenge lies in the preference for smoking cannabis despite health concerns, prompting a shift towards alternative formats, with one emerging as a frontrunner.
The five-year review of legal adult-use cannabis policies has evaluated their effectiveness and potential adjustments, shaping the industry's trajectory. This reflective process has significant implications for medical and adult-use cannabis regulations.

The final list of recommendations was published this month. The key areas in which cannabis industry players have long awaited reform - and where it is anticipated as a result of this review - are contained in this report.

Israeli Product & Market Sizing Dataset

£399

A product dataset that includes information on almost 1000 products (638 Flower products, 192 Oil products & 15 Pre-Roll products). For product data on Flowers, Oils and Pre-Rolls, the following information is included: Price, Characterisation, Marketer, THC % (High, Low, Average), CBD % (High, Low, Average), Series, Brand and Manufacturing Country.

The dataset also includes market sizing and patient population forecasts (2023-2027) for the Israeli market.

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The Canadian Cannabis Report

Report Only

A digital copy of the report which covers: trends, the regulatory environment, market environment, potential new opportunities, analysis of the Canadian market size - and more.

£499

Market Sizing Data (Canada)

Sales and patient population forecasts for the medical and adult-use markets in Canada (2024-2028). These forecasts are provided as raw data in a spreadsheet.

£349

Product Data (Canada)

The product dataset includes details on approximately 3,500 products, of which 39% are flowers, 10% pre-rolls, and 15% oils, among others. These products are available in the four largest provincial cannabis markets in Canada, namely: Ontario, British Columbia, Alberta and Quebec. Information about price, volume, THC/CBD potency, variety, vendors, producers, and more is incorporated within the dataset.

Additionally, comprehensive Canadian cannabis export data, categorised by province, destination country, quantity (in kilograms), and revenue from exports, as well as by product format, is included.

£349

Report + Market Sizing Data + Product Dataset

A digital copy of the report plus the aforementioned product and market sizing datasets.

Save almost £250 when you purchase this bundle.

£949

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Overview

The five-year review is a retrospective evaluation of the first five years of legal adult-use cannabis access, undertaken by an independent expert panel appointed by the Canadian Government. The review provides analysis of whether the policies that have been put in place are achieving their goals, and recommends new and/or updated policies to improve the legal cannabis framework in Canada.

In March 2024, the final list of recommendations was published. The key areas in which cannabis industry players have long awaited reform - and anticipated it as a result of this review - are contained in this report.

Despite complexities, the legal cannabis market demonstrates resilience, with 69% of buyers exclusively opting for the regulated market in 2022-2023. Signs of market maturation, including price stabilisation and potential tax reforms, suggest a thriving and adaptable legal cannabis industry poised for continued evolution.

Available to order now, The Canadian Cannabis Report, written in collaboration with FOXNRTH, also delves deeper into:

📗 Notable Trends
🛒 The Market Environment
⚖️ Regulatory Environment
💡 New Opportunities
📈 Market Size
🌎 International Cannabis Dynamics

Executive Summary
Notable Trends
- Five-Year Review
- Market Share Direction
- GMP & Production Standards
- Legal Cannabis is Succeeding
- Price & Market Stabilisation
Regulatory Environment
- History of Cannabis Reform in Canada
- Two Systems
- Regulations for Medical Cannabis Treatment
- Regulation of Production, Distribution & Retail
- Evaluating Adult-Use Legalisation
- Five Years of Adult-Use Cannabis in Canada
- Ongoing Reform
Market Environment
- Supply Chain
- Competitive Landscape
- Wholesale Pricing
- Retail Product Pricing
- Retail Trends
- Financial Markets
Canada and International Cannabis Dynamics
- Seeding Markets
- Seeding Verticals
- Continued Quiet Leadership
- Canadian Exports
Potential New Opportunities
- Biomass Markets
- Market Right Sizing
- Emerging Future of Cannabis
Market Sizing
- Medical Cannabis Market
- Adult-Use Cannabis Market

Key Findings

Canada continues to be the leader of the international legal cannabis industry, with a dominant role in global supply chains, and domestic regulated sales expected to reach US$5.1 billion by 2028.
The Canadian government is currently undertaking a review of the legal adult-use cannabis system which has been in place for the last five years. Based on this review, a number of policy changes in key areas are likely to be enacted, which could significantly impact the cannabis industry in the country.
Canada’s competitive landscape has drastically changed over the last five years, as currently more than 1,000 cannabis licences have been issued. There has been a significant transition of market share, which was traditionally dominated by large medical cannabis operators entering the adult-use market, however, now a large proportion is held by smaller independent producers.
The country’s industry is divided into two systems, one which governs legal adult-use cannabis and another which governs medical cannabis. There are distinct differences in regulations between provinces, especially regarding taxation, distribution and retail.
Since the legalisation of adult-use cannabis, the country has seen a steep decline in medical cannabis patients, sales and shipments from producers to patients. This can be largely attributed to the inefficiencies of its medical cannabis programme and ease of access from adult-use sources.
Canada remains the largest exporter of medical cannabis in the world, exporting to international markets such as Germany, Israel, and Australia. In recent years there has been an upsurge of smaller producers entering global supply chains as they offer high-quality and differentiated products which give them a competitive edge on the international stage.
Decibel Cannabis is a good example of growing market share. The company recorded a 77% year-on-year growth in recreational sales in 2022, and is now consistently posting positive EBITDA.
There is a significant increase in opportunities for smaller Canadian producers to export globally and supply new markets.
69% of cannabis buyers in 2022-2023 reported only purchasing from the legal regulated market.
Prices have begun to stabilise and a low point on price appears to have arrived. Tax reforms could bring prices down further still.
Cannabis taxes and cannabis trading profits in Canada reached an all-time high last year of CA$1.1 billion.

Report Only - £499

A digital copy of the report which covers:

Notable Trends
Regulatory Environment
Market Environment
Canada and International Cannabis Dynamics
Potential New Opportunities
Market Sizing

*For a more detailed breakdown of topics covered, please see the 'Overview' tab.

Product Dataset (Canada) - £349

Additionally, comprehensive Canadian cannabis export data, categorised by province, destination country, quantity (in kilograms), and revenue from exports, as well as by product format, is included.

Market Sizing Data (Canada) - £349

Sales and patient population forecasts for the medical and adult-use markets in Canada (2024-2028).

Report + Market Sizing Data + Product Dataset - £949

A digital copy of the report plus the aforementioned product and market sizing datasets.

Save almost £250 when you purchase this bundle.

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The Canadian Cannabis Report

Israeli Product & Market Sizing Dataset

The Canadian Cannabis Report

Overview

Contents

Key Findings

Report Only - £499

Product Dataset (Canada) - £349

Market Sizing Data (Canada) - £349

Report + Market Sizing Data + Product Dataset - £949

As Trusted By

Insights

on the global cannabis industry