Cited in boardrooms, legal proceedings & government briefings since 2017
Prohibition Partners is proud to present The New Normal Report, in collaboration with Protein Agency.
Cited in boardrooms, legal proceedings & government briefings since 2017. Our figures are built to be defended — sourced, modelled and signed off by PP’s analysts.
Trusted by teams at
Prohibition Partners is proud to present The New Normal Report, in collaboration with Protein Agency. A free, citable reference for anyone working on cannabis policy, regulation or market strategy.
delivery format
2020
published
We live in a state of constant unrest — stuck in an endless cycle of fake news and legislative change. Society has never seemed more divided about the fundamentals for a sustainable future, yet we remain cautiously optimistic. As a result, we’re seeing a more mindful consumer emerge. Driven by mood, they’re making more conscious decisions, looking for alternatives to their fast-paced lifestyles and connecting with brands that are embracing cannabis and disrupting mainstream industries. In this report, we lay out the drivers that have paved the way for a new form of cannabis consumer as well as the brands and businesses that are embracing this change. Drivers of Change What is CBD?
Investors & analysts
Defensible sizing and forecasts to underwrite the thesis.
Corporate strategy & FMCG
Opportunity sizing and entry routes across key markets.
