Cited in boardrooms, legal proceedings & government briefings since 2017
Prohibition Partners is proud to present The New Normal Report, in collaboration with Protein Agency.
Cited in boardrooms, legal proceedings & government briefings since 2017. Our figures are built to be defended — sourced, modelled and signed off by PP’s analysts.
Trusted by teams at
Prohibition Partners is proud to present The New Normal Report, in collaboration with Protein Agency. It combines PP’s proprietary market sizing with regulatory analysis, giving investors and corporates a single, citable reference — delivered digitally, licensed for internal use, and backed by the analysts who built the numbers.
delivery format
2020
published
We live in a state of constant unrest — stuck in an endless cycle of fake news and legislative change. Society has never seemed more divided about the fundamentals for a sustainable future, yet we remain cautiously optimistic. As a result, we’re seeing a more mindful consumer emerge. Driven by mood, they’re making more conscious decisions, looking for alternatives to their fast-paced lifestyles and connecting with brands that are embracing cannabis and disrupting mainstream industries. In this report, we lay out the drivers that have paved the way for a new form of cannabis consumer as well as the brands and businesses that are embracing this change. Drivers of Change What is CBD?
Investors & analysts
Defensible sizing and forecasts to underwrite the thesis.
Corporate strategy & FMCG
Opportunity sizing and entry routes across key markets.
