Cited in boardrooms, legal proceedings & government briefings since 2017
The definitive overview of Europe's medical and adult-use markets, with five-year forecasts.
Cited in boardrooms, legal proceedings & government briefings since 2017. Our figures are built to be defended — sourced, modelled and signed off by PP’s analysts.
Trusted by teams at
The definitive overview of Europe's medical and adult-use markets, with five-year forecasts. It combines PP’s proprietary market sizing with regulatory analysis, giving investors and corporates a single, citable reference — delivered digitally, licensed for internal use, and backed by the analysts who built the numbers.
30
markets covered
180+
pages of analysis
2026
published
Sales estimates and five-year forecasts across 30 markets, built from PP's proprietary sizing models.
Where the rules stand, what changes next, and what each move means commercially.
Every figure numbered and sourced — modelled, checked and signed off by PP's analysts.
Investors & analysts
Defensible sizing and forecasts to underwrite the thesis.
Corporate strategy & FMCG
Opportunity sizing and entry routes across key markets.
