Cited in boardrooms, legal proceedings & government briefings since 2017

Cannabis is becoming the most disruptive force in the global food market for decades, impacting everything from confectionery to fine-dining.
Cited in boardrooms, legal proceedings & government briefings since 2017. Our figures are built to be defended — sourced, modelled and signed off by PP’s analysts.
Trusted by teams at
Cannabis is becoming the most disruptive force in the global food market for decades, impacting everything from confectionery to fine-dining. It combines PP’s proprietary market sizing with regulatory analysis, giving investors and corporates a single, citable reference — delivered digitally, licensed for internal use, and backed by the analysts who built the numbers.
150+
pages of analysis
2020
published
The global cannabis food market is on the verge of a once in a generation change as a rapid shift in consumer behaviour is converging around the world. But it’s not just consumers who are waking up to the full potential of edibles, multinational businesses are coming to terms with the rapid growth potential of the global cannabis market as countries from every corner of the globe loosen regulations and legislation which previously pushed a burgeoning industry underground. THE IMPACT SERIES: Disrupting Food analyses this rapidly-emerging opportunity by providing insights taken from exclusive data which has been gathered by an international team of researchers, influencers and consultants from Prohibition Partners. Our team profiled over 26,000 adults across seven international markets, uncovering major findings which will help businesses understand the current climate and future trends set to define the development of the cannabis edibles market. Market Trends The Consumer
Investors & analysts
Defensible sizing and forecasts to underwrite the thesis.
Corporate strategy & FMCG
Opportunity sizing and entry routes across key markets.