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Germany: Cannabis & CBD Consumer Report

Germany is set to become one of the largest single markets for cannabis and CBD anywhere in the world. Despite the fact that millions of Germans are using CBD and cannabis, relatively little is currently known about these consumers.

  • Analyst-written market analysis
  • PDF + data
  • Published 2021

Cited in boardrooms, legal proceedings & government briefings since 2017. Our figures are built to be defended — sourced, modelled and signed off by PP’s analysts.

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About this edition

Germany is set to become one of the largest single markets for cannabis and CBD anywhere in the world. Despite the fact that millions of Germans are using CBD and cannabis, relatively little is currently known about these consumers. It combines PP’s proprietary market sizing with regulatory analysis, giving investors and corporates a single, citable reference — delivered digitally, licensed for internal use, and backed by the analysts who built the numbers.

PDF + data

delivery format

2021

published

Inside this edition

Key findings3
  • While the users of CBD and cannabis for medicinal purposes are distinct populations, they both have large populations of elder consumers whereas recreational cannabis is dominated by those under the age of 40.
  • The patients and users of CBD, and cannabis for medical and recreational purposes form clearly distinct groups in demographics, geography and consumptions habits. Over 75% of consumers make purchases in just one of these three categories rather than a combination.
  • While slightly more men than women purchase cannabis and CBD in Germany, analysis of frequent users show that CBD consumption is heavily dominated by self-declaring females, with men making up 62 and 56% of cannabis for recreational and medical purposes respectively.

Who it’s for

Investors & analysts

Defensible sizing and forecasts to underwrite the thesis.

Corporate strategy & FMCG

Opportunity sizing and entry routes across key markets.

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